Category: blog

  • How to Overcome Restricted Physician Access with Point-Of-Care Communications

    The challenges pharmaceutical sales reps face trying to access healthcare practitioners will continue to grow as many private practices, health systems and institutions update their policies to limit pharma visits. According to a report, more than half of U.S. physicians already place moderate to severe restrictions on meetings with pharma reps and some have closed […]

  • Four Reasons Why Multi-Channel Marketing Strategies Are Effective

    For the past decade, the pharma industry has been searching for a solution to overcome changes in physician preferences, reduced access and shrinking budgets. For many pharmaceutical brands, multi-channel marketing has become an answer to these challenges. An Accenture survey identified that mastering multi-channel marketing was a top strategic priority for seventy percent of pharma […]