MediSolutions Executives Participate in PM360 Roundtable on Achieving Brand Loyalty

MediSolutions was proud to sponsor PM360’s 2015 Brand Champion Roundtable which took place before the Trailblazers Awards Gala last September. The Brand Champion Award Winners along with participants from MediSolutions gathered to discuss the latest trends and methods to improve patient engagement and achieve brand loyalty among all consumers. PM360’s Common Sense columnist, Bud Bilanich, moderated the event which included the following participants:

  • Rich Appiah, Product Director, Janssen Biotech
  • Amelia Irvine, Director, CD/BD & Strategy, Pfizer
  • Chris Johnson, Marketing Director, Movantik, AstraZeneca
  • Lars Merk, Multichannel Marketing Director, Diabetes, AstraZeneca
  • Paula Palmer, Associate Director, PRADAXA Marketing, Consumer, Boehringer Ingelheim
  • Stephen Hoelper, Vice President, Sales, Marketing & Product Development, MediSolutions
  • Rob Hopfan, Team Leader, Physician Engagement, MediSolutions
  • John Spingler, Solutions Consultant, MediSolutions
  • Rostislav Kudryashov, Research, Community and Content Manager, MediSolutions

Read the key takeaway points from the Roundtable in the March issue of PM360: https://www.pm360online.com/achieving-optimum-brand-loyalty-throughout-the-product-lifecycle/